Although they are not used very frequently any longer HTML heading tags can
help improve your listings in the search engines too. Since they are "headings"
the search engines figure that they are very closely related to the content of
the page that they appear on. So, just like with all of your other optimization
efforts you should include your
most important keyword phrases in heading tags on your page if you can.
What they look like:
HTML heading tags have 4 different sizes and are formatted as you see below.
<h1>Heading Size 1</h1>
<h2>Heading Size 2</h2>
<h3>Heading Size 3 </h3>
<h4>Heading Size 4</h4>
Where they belong:
Headings can go anywhere within the HTML of your page.
Consider rethinking your page content. It is often very easy to
take an existing page full of copy and find ways to break it up into separate
sections with headings.
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