Optimizing Text
Hyperlinks
Did you know that text based hyperlinks can help improve your
listing in the search engines? The search engines basically
figure that if you are linking to something from your page
whatever it is you are linking to is likely to be closely
related to the content of your page. For that reason some of the
engines actually look for keywords in the hyperlinks and any
text immediately surrounding the hyperlinks. What this means to
you is that if you can you should include your most important
keyword phrases in the link itself and possibly the surrounding
text.
What it looks like:
A text based hyperlink is a standard HTML
hyperlink like this one
Tag tips:
-
Try to include your
most important keyword phrases within the hyperlink itself.
-
Try to include your
most important keyword phrases in the text that immediately
preceeds, or follows the the hyperlink.
-
Becareful not to keyword stuff! Make sure your
links and surrounding text are still readable and make sense
after you include a keyword phrase or two.
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