Without question the title tag of your page is the single most important
factor to consider when optimizing your web page for the search engines. This is
because most engines & directories place a high level of importance on keywords
that are found in your title tag. The title tag is also what the search engines
usually use for the title of your listing in the search results.
What it looks like:
Here's the title tag of this page:
<TITLE>Your Title Tag - learn to optimize your title tag</TITLE>
Where it belongs:
The correct placement for the title tag is between the <HEAD> and </HEAD> tags
within the HTML the makes up your page.
Tag limits:
We recommend that your title tag be between 50-80 characters long - including
spaces! The length that the different search engines accept varies, but as long
as you keep within this limit you should be ok.
Tag tips:
We recommend that you include 1-2 of your most important keyword
phrases in the title tag, BUT be careful not to just list keywords. If you just
list keywords you risk being viewed as a spamming the engines which can
ultimately lead to you being blacklisted by the search engines. Your title tag
should include your keyword phrases while remaining as close to a readable
sentence as possible to avoid any problems.
Make your title enticing! Don't forget that even if you get that
#1 listing in the search engines your listing still needs to say something that
makes the surfer want to clickthrough and visit your site.
Since the length of your title tag could be a little long for some
engines we suggest placing the keywords at the beginning of the tag when
possible so that you do not risk having them cut off.
Each page of your site should have it's own title tag with it's
own keywords that related to the page that it appears on.
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